Diploma Course Details

Digital Marketing

Learn practical digital marketing skills to promote brands, products, and services using search, social media, paid campaigns, and performance analytics.

Course Overview

This digital marketing course is designed for students, entrepreneurs, freelancers, and job seekers who want practical skills to grow businesses online.

The training covers content planning, SEO, social media marketing, paid ad basics, lead generation, and analytics interpretation through real campaign-style activities.

  • Hands-on strategy and campaign planning exercises
  • Practical understanding of search and social channels
  • Platform-focused training with performance tracking workflow
  • Portfolio-oriented assignments and interview-ready practice

Program Highlights

  • Search engine optimization fundamentals
  • Social media and campaign planning workflow
  • Paid ad basics and budget management
  • Analytics, insights, and performance reporting
  • Completion certificate from institute
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Curriculum Modules

Step-by-step learning path from digital basics to campaign execution and reporting.

01

Digital Marketing Fundamentals

Core concepts, channel selection, audience targeting, and online marketing framework.

02

Content and Branding Strategy

Content pillars, brand tone, post planning, and campaign messaging basics.

03

SEO and Organic Growth

Keyword research, on-page SEO, optimization workflow, and search visibility basics.

04

Social Media Marketing

Platform strategy, engagement tactics, scheduling workflow, and audience growth.

05

Paid Campaign Basics

Ad objectives, targeting options, budget planning, and ad performance monitoring.

06

Analytics and Reporting

Campaign metrics, conversion tracking, insight analysis, and report creation.